Home » Signs For Sale: An Outline Of Semiotic Analysis For Advertisers & Marketers by R. Beasley
Signs For Sale: An Outline Of Semiotic Analysis For Advertisers & Marketers R. Beasley

Signs For Sale: An Outline Of Semiotic Analysis For Advertisers & Marketers

R. Beasley

Published
ISBN : 9781894508070
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 About the Book 

This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors constantly show how advertising has become, today- a major component of cultural meaning-making. Both authors five in Toronto, Ontario.